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E2 Consultants

UGC Partnership Overview

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Summary
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What it means to be with E2.

Scale Based with high-performing, consistent UGC — at scale.

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We activate and manage a network of vetted creators producing daily, platform-native content designed to drive awareness, app downloads, and community growth.

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Our team handles everything end-to-end — from creator sourcing and management to content direction, hooks, scripts, content distribution, post scheduling, and performance tracking — so you can stay focused on scaling the business.

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Behind the scenes, we have hundreds of creators and clippers applying to work with us every single month — giving us the ability to continuously source, test, and deploy top-performing talent at scale.

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We work closely with our creators through ongoing strategy calls and tight feedback loops to ensure content stays sharp, aligned, and consistently improving based on performance.

How does this work?
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What's included in this?

We carefully vet and hand-select creators based on content quality, on-camera presence, and proven ability to produce high-performing, platform-native content.

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Each creator is strategically assigned to your campaign to ensure alignment with your brand, audience, and goals.

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Based on your growth targets, we deploy the right number of creators and clippers to match the level of output and speed required — whether you’re looking to test, scale, or dominate.

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We map this out with you directly, tailoring creator volume and content production to your current stage, offer, and growth objectives.

Creator / Clipper Management
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We manage it all for you.

  • Full creator sourcing, vetting, and onboarding

  • Strategic creator-to-campaign matching based on brand, audience, and goals

  • Ongoing creator management and direct communication

  • Weekly strategy calls with creators to align on performance, direction, and content improvement

  • Content direction including hooks, scripts, angles, and creative concepts

  • Trend research and implementation to keep content relevant and high-performing

  • Daily content production oversight to ensure consistency and volume

  • Content distribution guidance across TikTok, Instagram Reels, and YouTube Shorts

  • Post scheduling and publishing coordination

  • Performance tracking across all content and creators

  • Continuous testing and iteration of creatives to improve results

  • Fast scaling of winning creators, concepts, and formats

  • Replacement and rotation of underperforming creators when needed

Content Strategy
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What is our strategy?

  • Core messaging development aligned with your product, audience, and goals

  • Clear positioning to differentiate your brand in a crowded market

  • High-converting hooks designed to stop scroll and capture attention instantly

  • Creative angles tailored to different audience segments and pain points

  • Scriptwriting frameworks optimized for short-form performance and retention

  • Platform-native strategy for TikTok, Instagram Reels, and YouTube Shorts

  • Ongoing trend research and fast implementation of emerging formats

  • Competitor and market analysis to identify content gaps and opportunities

  • Content batching and planning to maintain consistent daily output

  • Performance-based iteration — doubling down on what works, cutting what doesn’t

  • Testing multiple variations of hooks, formats, and concepts at scale

  • Development of repeatable “winning” content formats you can reuse and scale

Performance
Monitoring
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  • Monthly analytics report summarizing overall campaign performance across all assigned creators and clippers.

  • Key metrics include: growth trends, retention rates, views, engagement rates, and skip/drop-off rates.

  • Clear month-to-month comparisons to track progress and optimize content strategy.

  • Actionable insights provided to maximize ROI and creator efficiency.

How do we keep up with our progress together?

Platform Coverage
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  • TikTok

  • Instagram

  • YouTube Shorts

What platforms do we work on?

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Partnership Details / Moving Forward
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Based on the information you provide during our call, I will determine the Monthly Base Fee as well as the CPM (cost per 1,000 views). I’ll walk you through these calculations on the call so you have full clarity and we can move forward confidently together.

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