About Colton Erwin

I’m Colton Erwin — a creator, entrepreneur, and the founder of E2 Consultants.

 

Before building E2, I spent years creating content firsthand, learning what makes videos perform, what captures attention, and what actually drives results for brands.

 

After generating billions of views across platforms and building a deep understanding of content strategy, I saw an opportunity to help businesses approach UGC differently.

 

Most brands know they need more content, but managing the entire UGC process can become overwhelming. From developing ideas and scripts to directing creators, optimizing performance, and maintaining consistency, there are countless moving pieces that determine whether a campaign succeeds or fails.

 

That’s why I Started E2 — to give brands a complete UGC management system built around strategy, execution, and performance. We don’t just create content. We build the structure behind successful UGC campaigns, helping brands consistently produce high-quality content that connects with their audience and drives growth

 

The goal is simple: help brands scale through better content, smarter systems, and a UGC process built for long-term success.